Thursday, January 14

Dita "Vavoom" Collection Now at Spectacle

The fine folks at Dita have stepped it up this season.

Sick of being grouped in with other "high end" brands whos production values and quality seem to secondary compared to the hype they bestow upon themselves, Dita has created a new sub collection that along with Lancier(Check out our post about that here)are the evolution of their brand.

Here is the press release for Vavoom.

Vavoom Series, This collection was developed because we at Dita have noticed that lately the term "luxury" has been loosely tossed around in today’s eyewear market. For this collection we wanted to ascertain what luxury means to us; quality, exclusivity, and most importantly craftsmanship are the key requisites in creating a luxurious brand.
We took these three principles of luxury and developed a collection of eyewear for women that not only looks astounding, but also feels remarkable. The frames in this collection are handcrafted from custom zyls in Japan and use large custom titanium hinges with hex screws plated in 24k gold. We have laser-etched a crocodile pattern into the temples that give the frame a look and feel as if it were wrapped in authentic crocodile. Spectacle will be one of the first boutiques to release the collection in limited quantities.


Here is the newest addition to team Spectacle, Emma showing of some vavoom herself with the model called Darkness. Note that faux croc case in her hand.



And here is a product shot of the tortoise shell model, check those 24k screws, yowza!



Both of these beauties are now in the Queen St store and available to view via appointment at our other loving locations