January 2012, Toronto, Canada -- Spectacle, the award-winning boutique, operating for over 10 years with three locations in Toronto, has become the authority for all things eyewear and sunwear.
Spectacle
is proud to announce the exclusive launch of the Thom Browne Eyewear
collection, a license deal forged with LA-based luxury lifestyle brand, Dita
Eyewear.
“We’re
thrilled to be an exclusive destination for this highly anticipated collection
as it's Thom Browne’s first foray into eyewear,” says Spectacle owner, Jag
Dhillon.
Dita
Eyewear, one of the fastest growing independent eyewear companies, has
distinguished itself in the industry as the clear alternative to label-branded
eyewear.
"We're
compelled to push the envelope by challenging traditional industry standards
and Thom Browne is a like-minded innovator who champions authenticity,” shares
John Juniper, Dita cofounder. Jeff Solorio, Dita cofounder, elaborates, “We’ve
designed exclusive pieces for Thom’s fashion presentations in the past. As we
prepared for Spring/Summer 2012, our designs evolved into a super-luxe range of
literal eye jewelry which prompted our first license deal with Thom Browne."
The premiere Thom Browne Eyewear collection features 20 styles that draw
inspiration from the master architects, politicians, studio artists, industrial
designers and professors of the 1940s, '50s and ‘60s. Acetate styles in
specifically developed color combinations and treatments are complimented with
genuine leather, and metal mesh side cups. All components were custom designed
for each style. This
exclusive collection is only available in Toronto at Spectacle locations.
Showcasing
the most inspirational eyewear brands from the fashion, entertainment and
design capitals of the world, Spectacle is looked upon internationally as a
stage for designers to profile their next product launch.
"We
are proud to have this exclusive launch in cooperation with Spectacle as we
only look to work with the best and most influential optical retailers in the
world." says Dita owner Jeff Solorio.
ABOUT
SPECTACLE
Spectacle
specializes in fine and particular eyeglasses and sunglasses. Over 2,000 frames
from around the world are handpicked to ensure you will see a rare selection of
exclusive designer frames, boutique collections and vintage styles. With over
50 years of combined industry experience, staff and onsite lab facilities will
exceed your expectations for service and performance. Additionally, Spectacle
also has its own quality control facility and specializes in contact lenses,
eye exams, adjustments and repairs on all types of eyewear.
With
three locations in Toronto, Spectacle will definitely satisfy your thirst for
gorgeous glasses.
ABOUT
DITA EYEWEAR
Dita
Eyewear is the Los Angeles-based luxury lifestyle brand that is globally
recognized for quality craftsmanship and definitive style. Founded in 1996 by
childhood friends Jeff Solorio and John Juniper, Dita is the creative synergy
of the co-founders’ passion for photography, fashion, design and culture.
Dita
Eyewear’s timeless designs are distinguished amongst the most influential faces
in fashion, entertainment and design. Dita co-founders have scoured the world
to find the finest materials and veteran craftsman in Japan to hand make each
frame – a process that requires over a year to perfect.
Jeff and
John’s pursuit for excellence does not end at quality alone. In 2008, the two
felt a social responsibility to help independently owned stores heighten
sell-thru worldwide. As large corporations make it harder to compete during
economically challenging times, Dita devised an educational sales system to
revolutionize the way eyewear is sold – scalable results through 40% sales
increase and testimonials from the world’s most sought-after retailers only
validate the brand’s commitment. Visit www.dita.com to learn more.
For media
requesting high res images or product for photography, please contact:
Spectacle
PR Agency
Lexi or
Tracey
DITA
EYEWEAR MEDIA CONTACT:
Grace
Hwang
Marketing
Director
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