Thursday, January 19

SPECTACLE ANNOUNCES THE EXCLUSIVE LAUNCH of THOM BROWNE EYEWEAR; licensed by DITA EYEWEAR



January 2012, Toronto, Canada -- Spectacle, the award-winning boutique, operating for over 10 years with three locations in Toronto, has become the authority for all things eyewear and sunwear.

Spectacle is proud to announce the exclusive launch of the Thom Browne Eyewear collection, a license deal forged with LA-based luxury lifestyle brand, Dita Eyewear.

We’re thrilled to be an exclusive destination for this highly anticipated collection as it's Thom Browne’s first foray into eyewear,” says Spectacle owner, Jag Dhillon.

Dita Eyewear, one of the fastest growing independent eyewear companies, has distinguished itself in the industry as the clear alternative to label-branded eyewear.

"We're compelled to push the envelope by challenging traditional industry standards and Thom Browne is a like-minded innovator who champions authenticity,” shares John Juniper, Dita cofounder. Jeff Solorio, Dita cofounder, elaborates, “We’ve designed exclusive pieces for Thom’s fashion presentations in the past. As we prepared for Spring/Summer 2012, our designs evolved into a super-luxe range of literal eye jewelry which prompted our first license deal with Thom Browne."

The premiere Thom Browne Eyewear collection features 20 styles that draw inspiration from the master architects, politicians, studio artists, industrial designers and professors of the 1940s, '50s and ‘60s. Acetate styles in specifically developed color combinations and treatments are complimented with genuine leather, and metal mesh side cups. All components were custom designed for each style. This exclusive collection is only available in Toronto at Spectacle locations.

Showcasing the most inspirational eyewear brands from the fashion, entertainment and design capitals of the world, Spectacle is looked upon internationally as a stage for designers to profile their next product launch.

"We are proud to have this exclusive launch in cooperation with Spectacle as we only look to work with the best and most influential optical retailers in the world." says Dita owner Jeff Solorio.


ABOUT SPECTACLE
Spectacle specializes in fine and particular eyeglasses and sunglasses. Over 2,000 frames from around the world are handpicked to ensure you will see a rare selection of exclusive designer frames, boutique collections and vintage styles. With over 50 years of combined industry experience, staff and onsite lab facilities will exceed your expectations for service and performance. Additionally, Spectacle also has its own quality control facility and specializes in contact lenses, eye exams, adjustments and repairs on all types of eyewear.

With three locations in Toronto, Spectacle will definitely satisfy your thirst for gorgeous glasses.

ABOUT DITA EYEWEAR
Dita Eyewear is the Los Angeles-based luxury lifestyle brand that is globally recognized for quality craftsmanship and definitive style. Founded in 1996 by childhood friends Jeff Solorio and John Juniper, Dita is the creative synergy of the co-founders’ passion for photography, fashion, design and culture.

Dita Eyewear’s timeless designs are distinguished amongst the most influential faces in fashion, entertainment and design. Dita co-founders have scoured the world to find the finest materials and veteran craftsman in Japan to hand make each frame – a process that requires over a year to perfect.

Jeff and John’s pursuit for excellence does not end at quality alone. In 2008, the two felt a social responsibility to help independently owned stores heighten sell-thru worldwide. As large corporations make it harder to compete during economically challenging times, Dita devised an educational sales system to revolutionize the way eyewear is sold – scalable results through 40% sales increase and testimonials from the world’s most sought-after retailers only validate the brand’s commitment. Visit www.dita.com to learn more.


For media requesting high res images or product for photography, please contact:

Spectacle PR Agency
Lexi or Tracey

DITA EYEWEAR MEDIA CONTACT:
Grace Hwang
Marketing Director