Monday, September 23

ic! berlin Nominated for Silmo d'Or in Technological Innovation Category


Silmo, the largest eyewear show in the world, is happening this week in Paris and ic! berlin has been nominated for the prestigious Silmo d'Or award in Technological Innovation for their upcoming electric! collection.

The ic! berlin electric collection

The technology behind the colours is called "PVD coating" and is a new way of adding pops of colour to stainless steel - an outcome previously impossible to achieve.  According to ic! berlin, "for the first time, through the PVD coating, we have managed to get our stainless steel to sparkle in fantastic new colours... using the procedure, we didn't apply colour directly to the metal, but we deposited an extra thin layer of crystals that reflects certain light wave-lengths - just like a rainbow".

Various colours from the ic! berlin electric collection

Congratulations to ic! berlin for the nomination and good luck in the awards category!