Coca-Cola's newly renovated space is located at 335 King St. East and it's pretty sweet. It's right on the busy and lively streets of King Street, packed with culture, good eats and great shops. It's also walking distance to the Historic Distillery District and St. Lawrence Market. The building is a three-story glass addition, including a street-level reception area, built above the red brick Toronto Sun newspaper building. Figure3 Interior Design designed the 105,000 square foot modernized space for a staff of 400. Umbra, Unilever, and Warner Bros. Entertainment also took part in the architectural branding.
In an elevator lobby, a logo carved into quarter-sewn Douglas fir paneling compliments a hanging made completely from Coca-Cola bottle caps. The red and silver bottle caps are linked Paco Rabanne chain-mail style, and each of the Navy 111 chairs in the cafeteria lounge is made by Emeco from 111 recycled PET plastic Coke bottles. Talk about real organic material why don't cha!
One side of the atrium space showcases a creative mural of a Coca-Cola delivery truck that starts as paint on gypsum-boards and ends as vinyl film on the glass front of a private telephone room. This gigantic mural piece serves as a vertical billboard that combines backlit digital photography with an LED video screen for motion graphics. Talk about cool and high-tech!
Written by Christina Cheng, Freelance Journalist & Stylist at Spectacle