Thursday, October 10

Todd Snyder + Champion Collaboration Launch

Todd Snyder at the Launch

Popular Toronto denim shop, Over the Rainbow in Yorkville, transitioned into what seemed like a men’s college locker room back in the early ‘90s during the showcase of the Todd Snyder + Champion collaboration collection last Thursday. A display of vintage baseball tees, rugged football jerseys, dented helmets, chipped baseball bats, rundown baseball gloves, creased vintage Converse, and a classic IOWA varsity jacket set the mood.

Vintage styled sports attire

“I always really appreciated Champion and I really wanted to do something interesting with them. They’re a great, iconic American brand that nobody has really done anything with... This is like a dream come true”. Snyder eventually revamped men’s fashion and introduced formal, tailored elements with a series of collaborations with heritage brands.

Decor surrounding Over the Rainbow during the event

With high quality craftsmanship, military tailoring, and a New York state of mind, Snyder’s line has stirred up a wide commercial praise in North America. He was also named one of GQ’s Best New Menswear Designers, and nominated for the Council of Fashion Designers in America (CFDA) Swarovski Award.

Vintage football helmet

When asked about the future of Todd Snyder, he hinted that more collaborations are a definite possibility.  “I really love collaborating because it really challenges me in a different way— It makes me feel fresh and new and it really inspires me”.  

Written by Christina Cheng, Freelance Journalist & Stylist at Spectacle