|Todd Snyder at the Launch|
Popular Toronto denim shop, Over the Rainbow in Yorkville, transitioned into what seemed like a men’s college locker room back in the early ‘90s during the showcase of the Todd Snyder + Champion collaboration collection last Thursday. A display of vintage baseball tees, rugged football jerseys, dented helmets, chipped baseball bats, rundown baseball gloves, creased vintage Converse, and a classic IOWA varsity jacket set the mood.
|Vintage styled sports attire|
“I always really appreciated Champion and I really wanted to do something interesting with them. They’re a great, iconic American brand that nobody has really done anything with... This is like a dream come true”. Snyder eventually revamped men’s fashion and introduced formal, tailored elements with a series of collaborations with heritage brands.
|Decor surrounding Over the Rainbow during the event|
With high quality craftsmanship, military tailoring, and a New York state of mind, Snyder’s line has stirred up a wide commercial praise in North America. He was also named one of GQ’s Best New Menswear Designers, and nominated for the Council of Fashion Designers in America (CFDA) Swarovski Award.
|Vintage football helmet|
When asked about the future of Todd Snyder, he hinted that more collaborations are a definite possibility. “I really love collaborating because it really challenges me in a different way— It makes me feel fresh and new and it really inspires me”.
Written by Christina Cheng, Freelance Journalist & Stylist at Spectacle